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Business Activities & Expertise


TRUUE is engaged in offering services in the area of preparing project reports, due diligence and techno-economic study of green field and existing projects, Credit Advisory, CDR and Stressed Assets Management. Main verticals of its activities can be segregated into the following:

a) Techno Economic Viability (TEV) Studies, Project Report Preparation, Appraisal & Due diligence:

To understand the need of entrepreneurs and help them in fund raising, preparation of Detailed Project Report (DPR) is one of the key activities of TRUUE. In last 18 years, we have prepared more than 150 Project Reports worth more than Rs. 15000 Crores covering all kinds of organizations ranging from Micro to Small to Medium and Large categories The reports are always prepared by an in-house team.

We have been engaged by our clients for TEV Studies, Project appraisals and Due diligence of new/expansion projects for the purpose of availing institutional finance/public equity issue or for availing government incentives for new industries/modernization of existing industries. Currently the Company is empanelled with State Bank of India, Corporation Bank, Central Bank of India, Bank of Baroda, UCO Bank and PFC Consulting Ltd. for carrying TEV Studies and Due diligence.

b) Advisory Services for Non-Performing Accounts (NPA) or Stressed Accounts:

TRUUE is actively engaged in advisory services related to stressed assets. It has handled large corporate accounts which became NPA and advised in the matter of revival and restructuring. Some of the services offered by TRUUE can be summarised as under:

I. Revival & Restructuring
II. Settlement with the Banks and ARCs
III. NPA funding
IV. The Company is empanelled with ARCIL, Allahabad Bank, State Bank of India for Stressed Asset Resolution studies

c) Credit Ranking Advisory and Credit Evaluation Services:

SME or SSI India in general, cannot afford to hire senior finance professionals to look after finance on daily basis and also the expertise to do credit evaluation independently. Any proposal for such credit finance or loan would require all financial information to be submitted to Bank/Institutions, Investor or Credit Rating Agency. Based on their Credit evaluation they decide interest rate on the facility. Our "Indicative Credit Ranking Report" provides guidance for improvement in ratings of the company which helps not only in smooth fund raising but also at cheaper cost.

d) Corporate Advisory Services:

TRUUE provides restructuring advisory services to companies and its stakeholders-lenders, investors, etc. in under-performing companies and The companies experiencing liquidity problems, in all sectors and in all markets. We support you in managing work-out or turn-around processes and in allocating capital and investment - evaluating your business plans objectively. Drawing on our deep insights, we devise strategies to address potential covenant breaches, negotiating with stakeholders and complying with insolvency and other requirements

Specifically, we are engaged in providing assistance to Corporates in arranging Debt and Equity solutions: viz;


  • Project Finance
  • Term Loans
  • Working Capital Finance
  • Corporate loans
  • Promoter Funding Facilities
  • FCNR (B) Loans
  • Equipment Finance
  • Non Convertible Debentures
  • NPA Resolution and Recovery Services


  • Capital Market Services
  • Private Equity and Venture Capital Funding
  • Overseas Borrowings
  • External Commercial Borrowings
  • Foreign Currency Convertible Bonds

Copyright © 2010 Truue Global Financial Services Pvt. Ltd.